Child blindness campaign urges people to donate eyes
Shalimar Paints has started an initiative to bring colours to the lives of the blind kids. To introduce the concept of #ColourALife, the brand has transformed the recovery rooms of eye hospitals by painting them with vibrant colours which gave them a view that till now would have only existed in their imaginations.
Through this digital campaign, Shalimar Paints endeavours to highlight the issue of child blindness and help the affected children by plugging the gap between the darkness and colours.

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