He is the Country Director of Save the Children Fund since 2006.  Earlier he spent nearly 12 years with Coca Cola India in various capacities.  Prior to joining Coca Cola, he worked with Parley Bottling for 6-8 years.  He began his carrier as Franchise Chemist with Parley Bottling in 1986.  He was a key player in the launch of Limca Book of Records in 1989 – 1990.