Your Business's Website May Be Unusable to the Blind.

While the Americans with Disabilities Act (ADA) established rules to help disabled Americans access businesses in the real world, accessing online businesses has become a growing problem in recent years, stemming from a lack of accessibility options on many websites. As a result, online businesses are running the risk of alienating visually impaired consumers and potentially locking themselves out of a major revenue stream in the process, according to a newly released study.

According to the World Health Organization, there are approximately "1.3 billion people living with some form of vision impairment." Through in-depth interviews with 73 adults living with blindness or severe visual impairments earlier this year, Deque Systems found that disabled individuals find it particularly difficult to shop online, thanks to websites that aren't accessible enough.

"Besides the moral dilemma and legal risk, businesses with inaccessible websites are missing a huge revenue opportunity by ignoring an untapped market," said Preety Kumar, CEO of Deque Systems. "Among internet retailers specifically, two-thirds of the top 10 online retailers had serious accessibility issues, meaning they are leaving $6.9 billion in potential North American e-commerce revenues on the table."
Source: https://www.businessnewsdaily.com/15264-is-your-website-inaccessible-to-the-visually-impaired.html